View Full Version : SEO Agency in Colorado Needed to Save States Tourism

02-28-2012, 07:22 PM
A Joint Budget Board researcher has counseled slashing the Colorado Tourism Office budget by 35 percent for the fiscal 2012-13 year, roiling tourism officers.Seo Denver (http://www.wizbeemarketing.com)

Al White, head of the Colorado Tourism Office, recounted cutting the nation's tourism promoting funding by $5 million to $9.6 million won't just pinch visitation but tax revenue.

"Tourism funding is critical," White related. "For every buck we spend, we get about $7 back in state and local taxes. It's a great leveraged return on the dollar."

The analyst's February. Sixteen "figure setting recommendation" will be considered by the six-member, bipartisan committee on March 16. The financial review board, which writes the once a year appropriations bill that funds state operations, can adjust the analyst's recommendation.

"The committee often takes the analyst's recommendation but they can make their own decision," declared White, who used to serve on the committee for 4 years.

The 2012-13 budget proposed by Gov. John Hickenlooper continues tourism funding at $14.6 million.

State money for the tourism Office fell from $20 million in 2007 to $14.6 million in 2011 as the state faced a harsh budget crisis. This year - thanks partly to reduced gaming revenues - the country's marketing funds could fall to $9.6 million.

Back in the early 1990s, finance for tourism promotion was eliminated. From 1993 to 2000, the state spent nothing to lure holiday-makers. By the late 1990s, the state had observed the quantity of overnite holiday-makers visiting Colorado drop by a 3rd.

10 years after reviving tourism marketing efforts in 2k, the state logged a record 55.1 million visits in 2010, including a highest-ever 28.9 million overnight visitors. Those visitors spent $8.8 bln, another record for the state.

The state claims roughly 2.6 % of the states tourism market, up from 1.8 % when it didn't spend any cash on tourism promoting.

Each tenth of a percent is worth $450 million in business activity and about $40 million in local and state tax revenue, White expounded.

"I desire our market share to grow to 3 percent," he revealed. "That will need additional funding and also means a further one-and-a-half bn. in spending in the state and $160 million in tax cash. When we lose a third of our funding year-to-year and we lose 60 percent of our funding in 4 years, that isn't how we stay competitive."

The promise of massive returns on tourism investment will maybe sway the budget council before it adopts the analyst's advice, White asserted.

Tourism boosters in Colorado say investment in vacation marketing pays big dividends and they all point to Florida. Facing more than a $1 billion budget deficit, Florida's governor in 2010 nearly doubled tourism spending and last month legislators kept it that $35 million funding untouched.

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