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Trojan2003
07-11-2008, 07:07 PM
Business Week

Charitable Giving's Efficiency Problems

Too often, gala fund-raising events for many charities wind up costing more than they bring in

by Diana Holden

July 11, 2008, 2:19PM EST

New York Giants defensive end Osi Umenyiora started a charity two years ago after an uncle living in Nigeria died of AIDS. His uncle didn't know he was infected until the end of his life. After his death, Osi and his brother Jim decided to form a nonprofit that would fund HIV clinics in their home country of Nigeria.

Umenyiora may be an All-Pro on the gridiron, but when it came to running a charity, he proved to be out of his league. To raise funds for his cause, Umenyiora spent $40,000 to stage lavish black-tie events and "Strike 4 a Cure" bowling tournaments in Atlanta. But when their patrons donated only $4,000 at a bowling fund-raiser in May, Umenyiora was stuck with the tab. While he agreed to pass along the donations to other charities, he was left with nothing to build clinics. "The right people didn't come out," Umenyiora laments. "They were just looking to have a good time."

Umenyiora's troubles are not uncommon. Many charities know how to throw a party, but they don't always know how to pay for these showy fund-raisers. According to a 2007 survey of charitable events by New Jersey watchdog group Charity Navigator, the average fund-raiser in 2005 lost 33 for every dollar raised. (By comparison, IRS filings show that, overall, the average charity spent only 13 on fund-raising efforts for every dollar it raised.) Sandra Miniutti, vice-president for marketing at Charity Navigator, says it is well-known in the industry that these events are not the most efficient.

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-> http://www.businessweek.com/lifestyle/content/jul2008/bw20080710_989110.htm?chan=top+news_top+news+index _lifestyle

WeSuck.com
07-11-2008, 11:22 PM
Saw this last week in a more in-depth article.

Osi seems to be a pretty good kid (which he still is), but really took a bath on this. Sounds like people were taking advantage of him.

I also saw were he dug fresh water wells in rural Nigeria this past off-season. Would love to see those pictures. Talk about great PR.

And he is turning into somewhat a media darling.