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04-21-2008, 11:40 AM
VSM To Produce Comprehensive 2008 Alabama High School Football Magazine

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ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Varsity Sports Media (VSM), a SportsMyx Holdings company, today announced it will launch “Varsity Sports Media’s Alabama Football” magazine in August 2008. This is the fourth football publication and fifth overall published by VSM, which has previously released annual football magazines in the states of Florida, Georgia, and Tennessee, and a basketball magazine in the state of Kentucky.

“Varsity Sports Media’s Alabama Football” magazine will be available at traditional news outlets, various retailers and high school campuses statewide. The magazine, which will be produced annually, will include coverage of the 428 varsity high school football teams, player statistics, recruiting information, color photography, feature stories by professional sports reporters and 2008 schedules for every program. As a bonus, the magazine will also cover Alabama’s 15 collegiate programs, including comprehensive coverage of the Alabama Crimson Tide, Auburn Tigers, UAB Blazers and Troy Trojans.

The 230-plus-page magazine will be the first of its kind in Alabama, featuring a glossy finish, professional design and production, and entertaining editorial features and photography. The magazine will have a considerable shelf-life, giving advertisers a durable vehicle that will reach readers throughout the high school football season.

“We have been very pleased with the success of the Florida, Georgia, Kentucky and Tennessee magazines and Alabama is a natural progression for us,” said Craig Baroncelli, general manager and publisher of Varsity Sports Media.

“We are excited to be able to expand to the state of Alabama, and provide to the football fans and supporters throughout the state a truly one-of-a-kind, quality magazine to enjoy,” said Gordon Whitener, chairman and CEO of SportsMyx Holdings, LLC.

David Wasson, a 20-year journalism veteran with award-winning stops as a sports editor in Florence, Ala. and Tuscaloosa, Ala., is the managing editor of “Varsity Sports Media Alabama Football” magazine.

“This state loves its football, from the smallest towns that fill stadiums on Friday nights to the near 100,000-seat meccas in Tuscaloosa and Auburn,” Wasson said. “This product will deliver the kind of in-depth information to readers that they crave. VSM’s operation is a high-quality one, and ‘Alabama Football’ magazine will deliver that high-quality to everyone who sees it.”

Varsity Sports Media

Varsity Sports Media (www.VarsitySportsMedia.com) is a producer of consumer-targeted, traditional and new media programs aimed at the high school audience. Varsity Sports Media creates and delivers products and messages that celebrate the positive aspects of sports by creating one-of-a-kind marketing and publishing platforms that include print, web, radio and fundraising integration. Other VSM entities include “Knoxville (Tenn.) Gameday Sports Weekly”, www.SuperFanCard.com, and the soon to be released “Spirit” series of cheer/dance/band magazines.